YOUR LIFE CHANGES.

Your diet should adapt to you.

Personalised nutrition plans that evolve as you progress — powered by the JAY 7™ methodology and supported by human coaching when you need it. No app to download. No dashboard to learn.

Start Your JAY Journey How JAY Works

Not another diet app

The deliverable is a professionally designed JAY 7™ Personal Nutrition Plan — practical, editorial, yours.

Human where it matters

Plans are reviewed and adapted by a coach — via WhatsApp, email or a call — not left to an algorithm.

Independence is the goal

Don't stay on a diet forever. JAY teaches you to own your nutrition for life.

The JAY Phase System

Twelve phases. One journey to independence.

Phase 1 · Days 1–15

ESTABLISH

Build the foundation.

Phase 2 · Days 16–30

ADAPT

Learn what works for you.

Phase 3 · Days 31–60

PROGRESS

Drive measurable progress.

Phase 4 · Days 61–90

CONSOLIDATE

Make results sustainable.

Phase 5 · Days 91–120

OPTIMISE

Improve quality, flexibility and performance.

Phase 6 · Days 121–150

AUTOMATE

Make good decisions independently.

Phase 7 · Days 151–180

SUSTAIN

Create durable routines.

Phase 8 · Days 181–210

PERFORM

Nutrition around performance.

Phase 9 · Days 211–240

FLEX

Travel, restaurants, social events and imperfect days.

Phase 10 · Days 241–270

MASTER

Strengthen nutrition knowledge and decision-making.

Phase 11 · Days 271–300

MAINTAIN

Stabilise results.

Phase 12 · Days 301–365

OWN IT

Nutrition independence.

JAY Programmes

Choose your journey.

Prices shown in USD — detected from your location

FREE TRIAL · ONCE PER PERSON

TRIAL JAY 7

7-Day Free Trial

FREEfor 7 days

ESTABLISH (Trial)

Full personal nutrition assessment
Health conditions & lifestyle captured
One 7-day TRIAL JAY 7 diet, built on your inputs
Curated from the JAY Food Exchange List
One-time only — free, no card needed

JAY 15

Try JAY

$39/ 15 days

ESTABLISH

Personal nutrition assessment
Goal & lifestyle definition
Initial calorie & macro framework
JAY 7™ Week 1 personal plan
Food exchange & portion guide
First adjustment + baseline review

JAY 30

Build Your Foundation

$69/ 30 days

ESTABLISH → ADAPT

Everything in JAY 15
Four JAY 7™ weekly plans, adjusted weekly
Weight & waist trends
Meal substitutions & eating-out guidance
Craving management & habit support
End-of-month review